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As a result of regulatory and consumer pressure, major web browsers are blocking third-party cookies. Without enhanced domains, when the user’s browser blocks third-party cookies, some content in Salesforce can be blocked. With enhanced domains, all Salesforce content shares a common domain, so the cookies can be shared and the browsers allow access, even when third-party cookies are blocked.

Good design can be as much about what doesn’t stand out as what does. Users may not even realise they are being guided through a process with clever design elements but they will certainly know if they are being obstructed.