Scentia
Established in 2015, Scentia unites the education industry leaders Australian Institute of Management Education & Training (AIMET) and Ivy College.
The Challenge
Scentia needed to improve the marketing and purchasing of their courses by empowering users with a fully functioning into a self-service application and making the course application process personalized (e.g. dietary requirements) and seamless. This would, it was hoped, create an experience where students would purchase many courses rather than just one and boosts engagement while adding insights into new course product offerings. Input validation for prospective students so that data met the expected criteria before applying for a course, leading to better marketing results.
A key aspiration was the ability to manage courses and group courses together into Qualification bundles and present these new course products to students with a minimum of administrative effort. Additionally, the decrease in student application mistakes and calls to course advisors would also increase conversion and thus, revenues.
The Solution
The AIM Student Community (MyAIM) is dynamically displayed to the Community User and allows students to register by selecting a short (professional development or accredited) course or a qualification course. They can then pay, enrol into the course and monitor their academic progress while accessing their learning material
As a result, sales reporting is now carried out on a daily\weekly basis, presented via team dashboards facilitating sales team target setting and driving sales efficiency and resources management with course tutors are now confident that a resource will be provided as required.
The Benefits
Provisioning of a rich self-service student application and enrolment experience has lead noted improvement of applicant conversion from lead to enrolment with enrolment transparency for the prospective student and the capability of completion within 48 hours rather than up to 28 days, previously.
Sales and marketing departments can now plan campaigns and measure their sales channel and discount success leading to an integration of sales, marketing and finance knowledge.
The DataColada team leveraged their development expertise and business knowledge to deliver a polished, professional digital enrolment experience that helped us to radically improve out speed of service.