Rainbow Club
Established in 1969, Rainbow Club’s mission is giving children with disabilities the opportunity and confidence to extend their abilities through swimming. Rainbow club operates in a club network of 22 pools with over 700 members.
The Challenge
Rainbow Club were already using Salesforce but needed help to understand ways they could try and reduce the high burden of administrative duties placed on organisational staff.
Manual process around sending information to parents and swimming teachers were clunky and often ineffective, which resulted in lack of attendance and wasted time for everyone involved.
Rainbow Club’s website was outdated and manually uploading information from the website into Salesforce was yet another unnecessary burden on staff.
The Solution
A new website was built with full integration to Salesforce to reduce manual administration tasks. Two Salesforce Communities were created:
A Teachers Community including an iPad app that teachers could use poolside to capture a child’s profile, goals, progress, attendance and incidents.
A Parents Community to give parents direct access to their child’s profile, service agreements and certificates of achievement.
The Benefits
- Rainbow Club have had measurable increases in attendance at events, swimming carnivals, and enrolment in their flagship classes.
- Administration time has been drastically cut by automating scheduling, rostering and report generation.
- Parents now have a portal where they can see nearly all aspects of their child’s program including registration via self-service.
Rainbow Club now has an integrated platform and a clear path toward future growth and business model innovation
